A Sequel with Staying Power
The sequel to the beloved 1993 original has shown surprising resilience and opened a clear path toward the next chapter. Hocus Pocus 2 first aired in 2022 and has remained in seasonal rotation on streaming and television platforms, allowing the property to grow beyond the confines of a one‑off revival. What began as a nostalgia‑play has become a platform for deeper franchise investment.
Key Latest Developments
- The original cast members—Bette Midler, Sarah Jessica Parker and Kathy Najimy—have returned for Hocus Pocus 2 and are confirmed to continue in the upcoming third film.
- Midler publicly confirmed that the script for Hocus Pocus 3 is complete and currently under review by Disney, signalling formal development rather than mere speculation.
- A prominent fan‑event appearance is scheduled at “90s Con 2026”, where director Kenny Ortega and several original cast members will reunite and engage with fans, underlining the brand’s increasing experiential dimension.
Franchise Implications
- The momentum of Hocus Pocus 2 highlights how a sequel, when timed and positioned properly, can do more than just satisfy fans—it can rekindle a dormant IP and open new strategic avenues.
- With the script confirmed for the third film, we’re moving from revival mode into franchise‑continuation mode: future films, fan‑events and possibly broader media extensions (books, games, immersion attractions) are now plausible.
- The cast’s involvement is a strong sign of institutional commitment—keeping the original Sanderson sisters intact preserves brand identity and fan loyalty while allowing new additions to build on that foundation.
What to Monitor Next
- Production timeline: When will filming begin on Hocus Pocus 3, and what release window will Disney target—perhaps aligning with the Halloween season?
- New cast & story direction: Will the third film broaden the world beyond Salem, introduce fresh protagonists, or deepen mythology?
- Streaming and broadcast strategy: Hocus Pocus 2 continues to benefit from strategic airing blocks (e.g., themed marathons). Will the third film repeat or up‑the‑stakes via theatrical or premium streaming release?
- Fan‑event ecosystem: How will the 90s Con appearance and future activations help galvanize the community and monetise the franchise beyond the screen?
- Merchandise/experience tie‑ins: As the brand re‑positions, expect more strategic releases around Halloween, themed locations, or immersive experiences.
Final Thoughts
Hocus Pocus 2 is no longer just a nostalgic throw‑back—it’s the engine powering a wider franchise reset. With the third chapter formally in development and fan momentum actively leveraged, the Sanderson sisters appear poised for another major comeback. For Disney, for fans and for entertainment strategists, the story isn’t just “who’s back?” but “what’s next?”
Date: November 1, 2025
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